Jan
20

The New Hieroglyphs: 8 Tips For Visual Storytelling

egyptian_hieroglyphs

Photo source: http://waterforsixthgrade.blogspot.com/2008_10_01_archive.html

The ancient Egyptians were one of many early civilizations to use images to express words and ideas. Although, written, printed, and eventually digital text became more dominant over time, these hieroglyphs still tell rich stories that cross millennia and language barriers.

In ancient times, it was true that a picture was “worth 1,000 words” and this has only become more evident in today’s digital world. As internet speeds have increased and more people carry around cameras in their pockets, it’s never been easier to send images to each other. We can share a baby picture with family via messaging apps. We can express our current mood with a selfie on Snapchat. We can even order a pizza by simply sending an emoji. These “new hieroglyphs” are more shareable globally and more digestible for our shorter attention spans. It helps that visuals are processed 60,000x faster in the brain than text.

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Oct
07

6 Tips To Turn Your Bank Into A Content Marketing Powerhouse

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At First Bank, we wanted to become less of a, “transactional, check-your-balance bank,” and more of a financial partner that offered educational content and advice for each of life’s milestones; whether it’s buying a home, starting a family, or opening your own business.

And if a traditional “small town” bank can become a content marketing powerhouse, so can your business.

After working with the talented First Bank marketing team for over two years, here are some key lessons I’ve learned that you should keep in mind when building your own content strategy.

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Apr
30

Social Networking in Real Life

With all of the social media tools pinging, buzzing, and competing for your attention these days, it’s easy to get overwhelmed by the process of networking. But between your LinkedIn requests and Twitter replies, be sure to make time for the most important form of connecting: meeting people in person.

Whether you’re a recent grad looking for your first gig, an entrepreneur fishing for customers, or an agency building connections with potential clients, there is no better “social network” than an industry conference. A conference enables you to easily come away with 50+ new connections in addition to valuable knowledge about your chosen field or passion.

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